About Pura
Natural Hairdressing
In the heart of Aljezur’s old town, you’ll find a charming spot where beauty, sustainability, and local products come together. Sonya and Julia, both experienced hairdressers, offer personalized appointments using mostly natural ingredients to keep your hair healthy and beautiful.
Their cozy shop also features a selection of local products, from scented candles to handcrafted soaps, as well as a rack of stylish second-hand clothes.
This unique blend of haircare, natural products, and sustainable fashion makes this small shop in Aljezur a special place to treat yourself while supporting the local community.
About Sonya
I started my journey in beauty at 15 as a hairdresser, later expanding into makeup, graphic design, and fashion styling. I blend all these passions into a creative, laid-back style. I love razor cuts, natural texture, and that effortless, sun-kissed surf vibe.
Natural hair coloring
At PURA we work with sustainable and organic products and hair dyes.
The barros from Secretos del Agua are natural hair coloring treatments made from a blend of botanical ingredients and minerals, specifically designed to color and nourish the hair without harsh chemicals. They are known for their ability to cover grey hairs, provide vibrant, natural looking colors while simultaneously strengthening and revitalizing the hair.
Natural Ingredients
Secretos del Agua's barros utilize a combination of plant-based extracts (like indigo, henna, and birch) and mineral-rich clays (like white, green, and red clay).
Coloration and Treatment
The barros not only deposit color but also offer a holistic hair treatment. They help purify and soothe the scalp, strengthen the hair fiber, add shine and flexibility, and protect against external aggressions.
Benefits
They are known for their ability to cover gray hair, provide long-lasting color, and promote healthy hair growth.
Safety
The barros are a safer alternative to traditional chemical dyes, making them suitable for individuals with sensitive scalps, allergies, or those undergoing other hair treatments.
Versatility
A wide range of colors can be achieved using different combinations of the barros, including earthy tones, blondes, browns, and coppers.
Our products
Secretos del aqua
Secretos del aqua
Secretos del Agua is a Spanish brand specializing in premium natural cosmetics that focus on skin and hair care. Their products utilize a unique ingredient called Biopolar™️ Water, which is said to activate the skin's natural restoration and regeneration processes by stimulating and energizing cells. The brand emphasizes sustainability, using biodynamically-sourced botanicals and aiming for eco-friendly and cruelty-free practices.
Secretos del Agua website: Link
Davines
Davines
Davines is an Italian hair care and skincare company focused on sustainable beauty. Founded in 1983, it began as a research laboratory and later developed its own brands, including Davines for professional haircare and [ comfort zone ] for skincare. Davines is known for using natural-origin ingredients, prioritizing sustainability, and minimizing environmental impact. They are also a certified B Corp, demonstrating their commitment to social and environmental responsibility.
Davines website: Link